![]() Hours that went into designing the packaging Phan explains that when Jobs unveiled the first iPhone to the world in 2007, he had revealed that the company had filed/granted over 200 patents for the device, and one of the patents was for the box the phone came in.Īlso Read: India Loves iPhone? Tim Cook Says Apple Doubled Its India Business This Year Hours that went into designing the packaging.Via his thread of tweets by one Trung Phan explained what really has gone behind the scenes to make us feel and behave the way we do today.ġ/ Steve Jobs announced the first iPhone in January 2007.ĭuring the presentation, he noted that Apple had filed or been granted 200+ patents for the device. ![]() ![]() However, this week, while browsing through Twitter, I found a series of tweets that sort of explained why most of us behave this way with a cardboard box of a phone that does nothing after the phone and its accessories are out of it. And if you’re someone who is feeling bad about this hoarding feeling, you’re not alone. While you won’t do the same with the packing of any other kind, with an iPhone’s box, the feeling is different, and for some, even inexplicable. If you’re someone who has ever bought or owned an iPhone, chances are that the box that phone came in, still continues to be in the storeroom or a cupboard or a shelf in your room.Īlso Read: Apple iPhone 13 Pro Is The Best iPhone To Buy: Five Reasons To Upgrade
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